“Absolutely true,” says Bob Strader, a real estate agent with The NORTH Group of Keller Williams Realty in Atlanta. “Between two similar properties, buyers will gravitate toward the home with hardwood floors, and that home will sell in half the time.”

Debbie Gartner, known as “The Flooring Girl” by customers at her New York-based flooring store, agrees and says quality increases value. “Hardwood sells,” notes Gartner, adding that you’re in luck if you already have a hardwood floor under a carpet. “Clients are shocked when I tell them it’s almost always less expensive to refinish a hardwood floor than it is to re-carpet a room.”

What about the kitchen?

Real estate agent Strader advises sellers to “upgrade their kitchens prior to going on the market because buyers see kitchen upgrades as being rather expensive.” He adds that, “Homes without updated kitchens will take longer to sell, and will sell for less.”

Gerry Henley, president of Kitchen Solvers, a national kitchen and bath remodeling franchise, suggests simple cabinetry updates that won’t break the bank but will result in a higher return on your investment. And hardwood products offer plenty of options.

“Many homeowners overlook the low cost and high impact of re-facing their existing kitchen cabinets,” he says. “By swapping out dated doors and drawer pulls, a homeowner can get the look of a newly updated kitchen and save up to 50 percent of the cost of a complete overhaul. Cabinet re-facing is a quick-moving project and the kitchen remains functional throughout installation.”

Value in the details

Architectural details – hardwood crown moulding, baseboards and other millwork – add depth and character, provide a finished look, and change lackluster to extraordinary, so much so that according to the National Association of Home Builders’ “What Home Buyers Really Want” study, crown moulding ranks higher than other luxury features such as fireplaces, kitchen seating and window seats.

Strader agrees. “From my experience, millwork adds the ‘wow’ factor that stays in a buyer’s mind. And most sellers are unaware that a custom look can be obtained relatively inexpensively with off-the-shelf moulding patterns available at home improvement stores.”

The American Hardwood Information Center offers some additional tips to keep costs low. For crown and other decorative ceiling mouldings, consider using a less expensive species such as poplar. Where durability is a must, such as baseboards, door casings and chair rails, consider a harder species, like white oak.